Integrated marketing communications
By combining our marketing and PR talents and industry experience, Lyndcroft Media provides an integrated communications and creative execution service suitable for all messaging platforms.
Who we are
For more than three decades, high profile organisations and individuals have used Lyndcroft’s expertise to create and manage their communications programmes and reputations.
What we do
Working with globally recognised business leaders and decision makers, our integrated approach has consistently delivered more profitable relationships with fans, customers, commercial partners, the press and media.
How we do it
By combining our marketing and PR talents and industry experience, Lyndcroft Media provides an integrated communications and creative execution service across all platforms.
The partners
Lyndcroft Media draws on the significant industry experience of its founders. We support clients with a personalised approach that clarifies a strategy, delivers a campaign plan and targets relevant stakeholders.
Phil Smith
Phil developed and refined his leadership skills at major organisations such Aston Villa Football Club, Tesco, and Travelex. He is a Strategic Developer and Change Manager who takes Brand Development, Customer Acquisition, E-Commerce and Marketing Communications through the full journey from concept to execution.
Phil now provides strategic and executable planning on consumer and stakeholder targeted marketing initiatives by incorporating data management and implementation processes and providing brand focus and product positioning across both the sports and commercial sectors.
Phil Mepham
Dealing directly with FIFA from the President downwards, operating amidst the media frenzy of Premier League football and presenting live television. These are all experiences which illustrate Phil’s ability to identify communications opportunities and recognise potential issues, traps and consequences.
He now provides executive counsel and practical guidance to individuals as well as commercial organisations and works with consumer brands to produce product and service campaigns on both B2B and B2C levels.
Our services
PR and Marketing are often separated out when it comes to project planning, but we regard them as a complimentary double-act. Combining our skills from across the whole communications’ spectrum, we deliver fully converged campaigns by selecting the most appropriate elements of both disciplines to solve any specific communications challenge.
SPONSORSHIP ACTIVATIONMEDIA RELATIONSPUBLIC PROFILINGDIGITAL CAMPAIGNSCRISIS MANAGEMENTSUPPPORTER MARKETINGBRAND MANAGEMENT
Sponsorship evaluation and activation
Every sponsor has different needs, objectives and levels of expectation but unless sports sponsorship is brought to life, opportunities for visibility and leverage are missed.
At Lyndcroft, we develop end-to-end campaign programmes that make sponsorship activity more effective and promote relationship longevity.
Media relations
Cultivating press and media relationships is a first step to successful campaigning but whether regional, national or international, the world of the story-teller is an ever-changing and ever-complicated landscape.
The upside is that platform opportunities are plentiful. The downside is that establishing an appropriate network of journalists and influencers will take valuable hours you probably haven’t got.
At Lyndcroft, we can create and manage your network, so you don’t have to.
Public profiling
A public profiling campaign is as unique as the company or individual involved. By definition, it will always require a genuinely unique solution.
At Lyndcroft, we don’t do ‘off-the-shelf’. First and foremost, we’ll listen and evaluate and then we’ll set about the creative plan that put you or your company right at its heart.
Digital media and content development
Digital communication is a discipline defined by narrative and objective and at Lyndcroft, we firmly believe in the mantra, ‘content is king’. Digital, for all its wonders, doesn’t define itself; the whole evaluation process during the strategy stage will ultimately dictate your digital output.
Whatever the conclusion, Lyndcroft has the expertise to formulate the narrative, create the content and maximise the opportunity across all digital platforms.
Crisis management
The first step in crisis solving is admitting you have one. The next is engaging the right people to support you through a stressful period.
Your aggressors will make no allowance for their incredibly unhelpful timing so preparing an immediate and credible response or outright rebuttal is crucial.
We’ve acted at regional and international level for local and global businesses, so we know what’s necessary when trouble looms.
Supporter relationship management
Engaging with an audience on a consistent and respectful basis is a challenge, buts it’s also an opportunity. Done well, it can magnify the propensity to purchase or the desire for positive engagement.
In modern-day commerce, every customer rightly demands an appropriate level of personal interaction through the right channels and at the right time. The correct application of data, insight, accurate analysis and creative content, produces effective personalised communications.
Lyndcroft provides a set of tools, solutions and services to help sports focused organisations deliver an integrated supporter experience.
Brand management
Successful brand management relies on integrated communications to promote a consistent message. By coordinating the brand’s visibility, trust and credibility are more effectively communicated.
At Lyndcroft, our comprehensive experience of developing and implementing blue-chip brand strategies offers hands-on relevance that turns global corporate theory into practical success for your business.
Our approach
Lyndcroft considers PR and Marketing as a combined cause. The result is campaigning or project management with benefits that are greater than the sum of the individual parts. Our approach to campaign planning, content creation and engagement with audiences, acknowledges the practicalities of both disciplines and accurately delivers to your specification, targets and expectations.
Activity planning
The first step. Before anything else, we focus on understanding your required outcomes and only then do we work to construct, manage and execute a singular project or a full strategic calendar of events, announcements and campaigns.
Content development
Consistency is key, which is why an integrated communications plan from one outsourced provider benefits projects and campaigns. With Lyndcroft, the narrative remains the constant thread supported by illustrative creative assets that are tailored for each available platform.
Campaign execution
Engaging successfully with any audience is a challenge, buts it’s also an opportunity. Done well, it can magnify the the desire for positive engagement or the propensity to purchase. We’ll execute the plan with your initial outcomes in mind and keep you fully appraised of the results.
Activity planning
The first step. Before anything else, we focus on understanding your required outcomes and only then do we work to construct, manage and execute a singular project or a full strategic calendar of events, announcements and campaigns.
Content development
Consistency is key, which is why an integrated communications plan from one outsourced provider benefits projects and campaigns. With Lyndcroft, the narrative remains the constant thread supported by illustrative creative assets that are tailored for each available platform.
Campaign execution
Engaging successfully with any audience is a challenge, buts it’s also an opportunity. Done well, it can magnify the the desire for positive engagement or the propensity to purchase. We’ll execute the plan with your initial outcomes in mind and keep you fully appraised of the results.
Activity planning
The first step. Before anything else, we focus on understanding your required outcomes and only then do we work to construct, manage and execute a singular project or a full strategic calendar of events, announcements and campaigns.
Content development
Consistency is key, which is why an integrated communications plan from one outsourced provider benefits projects and campaigns. With Lyndcroft, the narrative remains the constant thread supported by illustrative creative assets that are tailored for each available platform.
Campaign execution
Engaging successfully with any audience is a challenge, buts it’s also an opportunity. Done well, it can magnify the the desire for positive engagement or the propensity to purchase. We’ll execute the plan with your initial outcomes in mind and keep you fully appraised of the results.
The benefits
In business, choosing between internal investment and paying an external service provider can be a challenge. However, opting to outsource communication as part of a long-term strategy can effectively place an entire team of individuals and their various skill sets, strategic and tactical, at your fingertips.
Deploying integrated team support
Internal marketing and PR departments may only consist of a few people. Lyndcroft can help bridge specific knowledge gaps by supplying a variety of strategic services and disciplines and providing practical support at times of heavy workload e.g. by offloading time-consuming tasks such as social media and press release distribution.
“A refreshing blend of honesty, integrity and creativity. Trusted to deliver creative solutions in sometimes stressful conditions and against tight timescales within the UK and in international markets. An excellent source of PR and media advice.”
“There are hundreds of communications agencies out there but Lyndcroft have a holistic vision that others don’t. If I need something out of the ordinary, I know these guys will deliver.”
“In my world there are enthusiastic amateurs, amazing volunteers, people who think they know what to do… and not many ‘Football People’… which is why it’s great working with you guys.”
“Starting the business has been quite a journey for me and Paul, so knowing you were there with us every step of the way was massive. We couldn’t have done it without you. Thank you guys.”
“Lyndcroft has great contacts and the experience to use them properly. Working with them is fun too – not bad blokes for Poms.”
Jaimie Fullerhttps://www.linkedin.com/in/jaimie-fuller-skins/Linkedin
“Tells it how it is and cuts straight to the detail. Lyndcroft is a great fit for Sports Alliance and its own client list of sports clubs. It’s comforting to work with people who clearly understand the landscape.”
Outsourcing saves you money
In an age where the costs associated with hiring and employing are skyrocketing, it’s crucial to consider what will get you the most bang for your buck. You’re working smarter when you outsource because you’re allowing yourself to hone in on the core focus of your business and your strengths while allowing a team of experts to handle the communication initiatives.
“A refreshing blend of honesty, integrity and creativity. Trusted to deliver creative solutions in sometimes stressful conditions and against tight timescales within the UK and in international markets. An excellent source of PR and media advice.”
“There are hundreds of communications agencies out there but Lyndcroft have a holistic vision that others don’t. If I need something out of the ordinary, I know these guys will deliver.”
“In my world there are enthusiastic amateurs, amazing volunteers, people who think they know what to do… and not many ‘Football People’… which is why it’s great working with you guys.”
“Starting the business has been quite a journey for me and Paul, so knowing you were there with us every step of the way was massive. We couldn’t have done it without you. Thank you guys.”
“Lyndcroft has great contacts and the experience to use them properly. Working with them is fun too – not bad blokes for Poms.”
Jaimie Fullerhttps://www.linkedin.com/in/jaimie-fuller-skins/Linkedin
“Tells it how it is and cuts straight to the detail. Lyndcroft is a great fit for Sports Alliance and its own client list of sports clubs. It’s comforting to work with people who clearly understand the landscape.”
Understand the impact of your actions
By outsourcing your communications efforts, it’s easier to quantify the results of your campaigns and initiatives and have a better understanding of what it means for your business as analysed by skilled PR and marketing professionals. Analytics, when pulled and presented properly, will give you an idea of how far your investment went to achieve your goals.
“A refreshing blend of honesty, integrity and creativity. Trusted to deliver creative solutions in sometimes stressful conditions and against tight timescales within the UK and in international markets. An excellent source of PR and media advice.”
“There are hundreds of communications agencies out there but Lyndcroft have a holistic vision that others don’t. If I need something out of the ordinary, I know these guys will deliver.”
“In my world there are enthusiastic amateurs, amazing volunteers, people who think they know what to do… and not many ‘Football People’… which is why it’s great working with you guys.”
“Starting the business has been quite a journey for me and Paul, so knowing you were there with us every step of the way was massive. We couldn’t have done it without you. Thank you guys.”
“Lyndcroft has great contacts and the experience to use them properly. Working with them is fun too – not bad blokes for Poms.”
Jaimie Fullerhttps://www.linkedin.com/in/jaimie-fuller-skins/Linkedin
“Tells it how it is and cuts straight to the detail. Lyndcroft is a great fit for Sports Alliance and its own client list of sports clubs. It’s comforting to work with people who clearly understand the landscape.”
External ideas
Our passion, creativity and knowledge of current trends can help to stimulate internal teams and help instil a sense of excitement about a brand or company.
“A refreshing blend of honesty, integrity and creativity. Trusted to deliver creative solutions in sometimes stressful conditions and against tight timescales within the UK and in international markets. An excellent source of PR and media advice.”
“There are hundreds of communications agencies out there but Lyndcroft have a holistic vision that others don’t. If I need something out of the ordinary, I know these guys will deliver.”
“In my world there are enthusiastic amateurs, amazing volunteers, people who think they know what to do… and not many ‘Football People’… which is why it’s great working with you guys.”
“Starting the business has been quite a journey for me and Paul, so knowing you were there with us every step of the way was massive. We couldn’t have done it without you. Thank you guys.”
“Lyndcroft has great contacts and the experience to use them properly. Working with them is fun too – not bad blokes for Poms.”
Jaimie Fullerhttps://www.linkedin.com/in/jaimie-fuller-skins/Linkedin
“Tells it how it is and cuts straight to the detail. Lyndcroft is a great fit for Sports Alliance and its own client list of sports clubs. It’s comforting to work with people who clearly understand the landscape.”
Who you know really matters
PR and marketing professionals are constantly creating new contacts, be it with the latest online influencers or with a broader group of decision makers at a more senior level. Our knowledge of regional, national and international media contacts means we can pick up the phone to journalists, editors and producers and discuss options directly with the people who will cover the story.
We deliver information that works for you and is editorially relevant to them.
“A refreshing blend of honesty, integrity and creativity. Trusted to deliver creative solutions in sometimes stressful conditions and against tight timescales within the UK and in international markets. An excellent source of PR and media advice.”
“There are hundreds of communications agencies out there but Lyndcroft have a holistic vision that others don’t. If I need something out of the ordinary, I know these guys will deliver.”
“In my world there are enthusiastic amateurs, amazing volunteers, people who think they know what to do… and not many ‘Football People’… which is why it’s great working with you guys.”
“Starting the business has been quite a journey for me and Paul, so knowing you were there with us every step of the way was massive. We couldn’t have done it without you. Thank you guys.”
“Lyndcroft has great contacts and the experience to use them properly. Working with them is fun too – not bad blokes for Poms.”
Jaimie Fullerhttps://www.linkedin.com/in/jaimie-fuller-skins/Linkedin
“Tells it how it is and cuts straight to the detail. Lyndcroft is a great fit for Sports Alliance and its own client list of sports clubs. It’s comforting to work with people who clearly understand the landscape.”
LOCATION
Lyndcroft Media
Alpha Works
Alpha Tower
Suffolk St Queensway
Birmingham
B1 1TT
FIND US
Contact
Speak to us
+44 (0)121 393 4978
Drop us a line
contact@lyndcroftmedia.com