The English Football Association’s bid to stage the 2018 FIFA World Cup required a global media strategy that incorporated local, regional, national and international media.

This global public relations’ strategy involved globally recognised sports stars, politicians and The British Monarchy.

As President of the English F.A. HRH Prince William of Wales KG, played an active part in the international campaign. Similarly, the British Prime Minister, The Rt. Hon. David Cameron’s involvement required a regular working relationship with government officials and 10, Downing Street.

Lyndcroft co-founder, Phil Mepham acted as Head of Media on a worldwide project which involved direct association with world leaders, globally recognised sports administrators and international sporting stars.

The campaign’s launch, at Wembley Stadium, was carried ‘live’ by domestic and international broadcasters and a series of overseas promotional trips included projects with David Beckham in places such as Trinidad, Cape Town and Zurich, David Ginola in the Ivory Coast. And Prince William and Prince Harry in the UK and South Africa.

Crisis strategy included the handling of the infamous ‘Mulberry Handbags’ story and several high profile, board-level changes during the campaign.

“Phil brought a refreshing blend of honesty, integrity and creativity to England’s 2018 Bid. He was trusted by the team and our broader stakeholder group to deliver effective solutions in sometimes stressful conditions and against tight timescales. He proved to be an effective communications and PR operator within the UK and also in many international markets which were central to our bidding strategy.”