PAUL COLLINGWOOD
As an ambassador for leading international sports compression wear company SKINS, England cricketer Paul Collingwood undertook personal appearances and photo shoots managed by the Lyndcroft team.
Primarily, the development of a prize competition, provided local league players from across the UK with a day of one-to-one coaching with Collingwood at the home of Durham CCC. The competition and its outcome earned national reviews from all areas of the consumer and industry media including sports-specific magazine titles.
Collingwood also undertook a series of media engagements on behalf of SKINS. National recognition for an international cricketer was supported by visibility and physical references to SKINS as a leading sports compression brand.
