As an ambassador for leading international sports compression wear company SKINS, England cricketer Paul Collingwood undertook personal appearances and photo shoots managed by the Lyndcroft team.
Primarily, the development of a prize competition, provided local league players from across the UK with a day of one-to-one coaching with Collingwood at the home of Durham CCC. The competition and its outcome earned national reviews from all areas of the consumer and industry media including sports-specific magazine titles.
Collingwood also undertook a series of media engagements on behalf of SKINS. National recognition for an international cricketer was supported by visibility and physical references to SKINS as a leading sports compression brand.