Physiyolates is a physiotherapy, yoga and Pilates studio developed by husband and wife team Paul and Paula Rastrick. The couple’s experience within professional sport was key to the narrative required for the launch of this new business which targets members of the general public.
The clinic officially opened in January 2017 and we assisted in promoting a launch event with local media, national trade press and lifestyle publications.
Lyndcroft worked around the premise of; ‘bringing pro-level expertise to the high street’. This approach, plus strong endorsement from Villa players who had previously worked with the pair, created a healthy regional and national visibility within a multi-channel comms approach.
“Starting the business has been quite a journey for me and Paul, so knowing you were there with us every step of the way was massive. We couldn’t have done it without you. Thank you guys.”