SKINS | Pure Sport

SKINS

Sport should be played with creativity, intensity, flair and sportsmanship, free of corruption and drugs.

Overview

SKINS is the Aussie challenger brand that invented sports compression-wear. Its products are now sold in 31 countries.

History

They believe that athletes should handle themselves with honesty and integrity at all times. They should play hard and fair, be determined and driven by the true spirit of competition. It operates under a code of conduct which supports the rights of all workers associated with the creation, marketing and selling of its products.

Brief

SKINS has a history of sports activism and a brand purpose to fuel its core beliefs. The company’s Chairman Jaimie Fuller, required a programme of public profiling in order to support existing and ongoing marketing activity.

Execution

A long-term association with SKINS has included the creation of a series of strenuous opinion-based articles focusing on international sporting issues and achievement including an anti-doping world tour involving Canadian athlete Ben Johnson, international projects within cycling and football and with England & Durham cricketer, Paul Collingwood.