Our bespoke stadium personalisation solution is an emotionally driven product which serves the desire for prestige and recognition. It is a product which raises an individual’s profile from ‘regular fan’ to ‘super fan’, or ‘attendee’ to ‘VIP’ through personalisation.

Until now, SeatID has consisted of two parts: the frame and a digitally printed, interchangeable insert. But now, a versatile three-part option of frame, clear insert and a printed label is available. This allows for content to be created on a short-term basis and easily inserted behind the clear insert. The result is greater flexibility for the personalisation of arena seating on an event-by-event basis for visiting VIPs, corporate guests or event-specific commercial partners.