SEATID – THE LONDON STADIUM
Putting passion in its place at the home of West Ham United FC
SeatID was developed for West Ham United in order that they could personalise the VIP seating at the London Stadium. Our bespoke stadium personalisation solution is an emotionally driven product which serves the desire for prestige and recognition. It is a product which raises an individual’s profile from ‘regular fan’ to ‘super fan’, or ‘attendee’ to ‘VIP’ through personalisation.
SeatID is a personalised product which displays a supporter’s affinity for a team or specific venue by virtue of a ‘permanent’ placeholder. The versatility of the SeatID product means it can also be used for event-specific VIP seating as appropriate.
Typically, the frames and plaques are produced to match the colour of the stadium seats and then secured to an in-venue seat that’s used regularly by the same individual and displays a personalised plaque, (which may include name, personal message, appropriate logo / images and or a photograph).
The design of the product makes it difficult for plaques to be removed by unauthorised people, but simple to swap by the stadium owner as and when supporters decide to move or vacate their seat.