An independent lifestyle clinic with a holistic approach to health, wellbeing and performance
Physiyolates is a physiotherapy, yoga and Pilates studio developed by husband and wife team Paul and Paula Rastrick. The couple’s experience within professional sport was key to the narrative required for the launch of this new business which targets members of the general public.
Lyndcroft were initially engaged to create the new identity. This included the design and creation of the company’s website, social media channels and marketing materials. The clinic officially opened in January 2017 and we assisted in promoting a launch event with local media, national trade press and lifestyle publications.
Paula’s 7 years within the sports science and medical department at Aston Villa and Paul’s 20 year’s experience at Arsenal, the Welsh U21 National Team, Watford and Aston Villa was clearly experience to leverage. We harnessed this with a tone which acknowledged the past, but focused on the future.
Lyndcroft worked around the premise of; ‘bringing pro-level expertise to the high street’. This approach, plus strong endorsement from Villa players who had previously worked with the pair, created a healthy regional and national visibility within a multi-channel comms approach.