WHITTINGTON HEATH GOLF CLUB
Celebrating 130 years of golf whilst looking to the future.
Whittington Heath Golf Club is a traditional members’ club with an enviable reputation that’s largely created by it’s magnificent heathland course. The course has been in existence for 130 years and boasts a rich history that includes a long-standing military association with the adjacent Whittington Barracks which lent its name to the course until 1994 when the land was purchased from the Ministry of Defence by the members.
Whittington’s excellent facilities were in danger of being completely lost by the incursion of HS2. Plans currently take the railway’s route straight through the course, destroying the 18th century club house and five mature golf holes. News of HSD2’s route resulted in a downturn in visitors, new membership applications and a significant loss of income. The remedial action which followed, required public visibility to eliminate rumours of closure.
The club’s members decided to work with HS2 to find a compromise that would secure its future. Lyndcroft was retained to organise a visibility campaign focused around the announcement of planning approval for changes that would guarantee the historic club would survive. A media event presented the new clubhouse and five new holes after their ratification by the local council. This activity created regional and national visibility across all media platforms.
Following the success of the HS2 project, Lyndcroft was further retained to upgrade and promote the club’s branding and identity. The brief was to modernise while retaining tradition. Work across new branding and brand guidelines were complimented by the creation by Lyndcroft of a new, modern website which reflects the club’s traditional roots while acknowledging its future. The brand and its personality have been brought to life through the development and execution of a member and visitor recruitment campaign. The result is the presentation of a club with a new beginning.